The Upside

Founded by Jodhi Meares, THE UPSIDE was conceived whilst she spent time between NYC, Hawaii and Sydney. Whilst deepening her yoga practice, Jodhi was witnessing the powerful infancy of the athleisure movement, that was taking over studios in a global sweep. Women of every age were under the spell of these magical pieces. The vision was strong. With the dream of creating pieces of colour, prints and crop shapes for the modern contemporary and fashion forward woman.